Why Tesla Brand Loyalty Is Increasing, While Overall Luxury Loyalty Is Falling

Zinger Key Points
  • From March 2021 through April 2022, Tesla's brand loyalty has increased about 4%.
  • Tesla's loyalty increase is driven by its available lineup of cars and the popularity of CEO Elon Musk.

If you've had a conversation with a Tesla Inc TSLA owner, you probably know they can't stop talking about their cars. There just seems to be something about Tesla that makes it hard for owners to stop talking about the brand, especially after having a ride in one of the company's all-electric vehicles.

Now a new survey, shared by InsideEVs, shows that Tesla's brand loyalty has only increased the past few years. Even better, that comes during a time when luxury brand loyalty overall, which is Tesla's main competition, has been falling.

Also Read: Here's How Much Elon Musk, Jeff Bezos And Top 10 Billionaires Lost In The First Half of 2022 

From March 2021 through April 2022, Tesla's brand loyalty has increased about 4%, while at the same time, the luxury segment overall has seen loyalty decline by around 4.7%. That includes brands such as Cadillac, Lincoln, and Porsche all losing over 5% of previous brand loyalty.

Important factors for Tesla's loyalty increase include its available lineup of cars and CEO Elon Musk, who is described as "an extraordinarily talented marketer." Going forward, Tesla can continue this trend if it continues to successfully navigate supply chain issues, delivering vehicles and timely repairs to customers, while other brands continue to wait for chips to be available for their vehicles. 

Photo: Created with an image from Steve Jurvetson on Flickr

Posted In: electric vehiclesTech