It’s been said that Elon Musk sells his cars with a splash of Freud. He keeps things sexy — or S3XY, because he failed to win the "Model E" trademark from Ford Motor Company F and resorted to using "3" instead.
That S.3.X.Y. lineup is almost complete with the upcoming rollout of Tesla Inc TSLA’s Model Y. To celebrate the alluring collection, here’s the latest on each of of the models.
Model S, which recently saw a price cut, represents 37 percent of large luxury car sales in the U.S., according to CleanTechnica. Estimates suggest significant month-to-month sales fluctuation since its June 2012 debut, amounting to a recent annual decline.
Model 3s are in transition with a recent rollout in Europe and release of a $35,000 base model. By Bloomberg’s estimates, management now manufactures about 6,147 Model 3s per week to support a lifetime production of 235,368. That rate represents slow and frequently delayed progress since the model launched in July 2017.
Model X sales kicked the year off stronger than ever, and most of 2018 recorded month-over-month growth, according to aggregated estimates. Tesla’s luxury sedan doesn’t get much of the company spotlight, but experts call it — in conjunction with the Model S — the backbone of operations. It hit the market in September 2015 after over a year of delays.
Model Y — which Canaccord Genuity considers a “more economical and presumably higher-volume version” of the Model X — was unveiled last month and is expected to cannibalize Model 3 sales, according to Morgan Stanley. Deliveries will begin in fall 2020 at a price range between $47,000 and $60,000.
Photo courtesy of Tesla.
Original publication: 2019.
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