One of the bigger surprises from Tesla Inc's TSLA battery day was the announcement of a $25,000 Tesla within three years.
While little details were given, it was enough to excite fans and send a warning to the competition.
Lee Hang-gu, a senior researcher at the Korea Automotive Technology Institute, said this will create headaches for other auto manufacturers.
“Hyundai Motor will lose 12 trillion won ($10.2 billion USD) if domestic car makers cut production costs by 30% to 40% to compete with Tesla,” he said.
The average price of domestic Korean EVs is around $38,900-$41,600, according to Korean Biz Wire.
Tesla's $25,000 vehicle is expected within three years, and the earliest Hang-gu sees competitors reaching a similar price is in four to five years — and that's if they give up profits to reach that level.
Benzinga's Take: We knew Tesla was dramatically pushing down battery prices, but the focus has mainly been on the pain it will bring to gasoline-powered competition.
Not only would a $25,000 Tesla be much more competitive with gas cars, it would cost significantly less over the lifetime of ownership.
It now seems that even battery-powered competitors will have a tough time competing with Tesla — until they can make battery breakthroughs for themselves.
Photo from Tesla's battery day presentation.
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