Boston Beer is the publicly traded domestic craft brewer in the U.S. and is known for its flagship brand, Samuel Adams. Sam Adams competes in the above-premium end of the beer market against imports, domestic craft brews, and specialty beers. The company also markets Twisted Tea (a flavored malt beverage) and Angry Orchard ciders. The overall Better Beer category accounts for roughly one fourth of U.S. consumption, and Boston Beer controls roughly 1.5% of the overall U.S. beer and cider market.
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