Five Below is an American specialty value retailer offering a broad range of discount merchandise at prices up to $5. The target customers are teenagers and preteens. The product assortment is diverse and includes select brands and licensed merchandise. The products are from several categories, such as sports-related items, accessories, cosmetics, food and beverages, decorations, books, and electronics. The typical Five Below store has more than 4,000 stock-keeping units across the various categories. The merchandising strategy is to maintain core categories within its stores, but the aim is to generate high item velocity to drive traffic, while offering customers an exciting shopping experience.
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