Wayfair Analyst Price Targets - Benzinga

Wayfair Inc

WNYSE

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$103.76

-1.25-1.19%

At close: Aug 28, 5:00 PM EST

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Wayfair Analyst Price Targets

Wall Street analyst price targets and consensus rating for Wayfair (W).

Price Target Range — 6 Quarters

Analyst Consensus — 29 Analysts

1S.Buy

18Buy

10Hold

Consensus RatingBuy# Analysts29Avg. Consensus PT$115Upside to Avg. PT+11.3%

Rating Trend — Last 9 Months

Recent Analyst Actions

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Date	Firm	Analyst	Action	Rating Change	Price Target
Aug 20, 2026	Rosenblatt	Scott Devitt	Initiate	Buy	$125
Aug 14, 2026	Bernstein	Nikhil Devnani	Upgrade	Market Perform→Outperform	$100→$125
Aug 14, 2026	Citigroup	Ronald Josey	PT Raise	Buy	$95→$133
Aug 5, 2026	UBS	Michael Lasser	PT Raise	Buy	$118→$156
Aug 5, 2026	TD Cowen	John Blackledge	PT Raise	Hold	$75→$110
Aug 5, 2026	Truist Securities	Youssef Squali	PT Raise	Buy	$99→$135
Aug 5, 2026	RBC Capital	Steven Shemesh	PT Raise	Sector Perform	$78→$92
Aug 5, 2026	Evercore ISI Group	Oliver Wintermantel	PT Raise	Outperform	$100→$130
Aug 5, 2026	Guggenheim	Steven Forbes	PT Raise	Buy	$100→$135
Aug 5, 2026	Wells Fargo	Zachary Fadem	PT Raise	Overweight	$100→$130
Aug 5, 2026	Wedbush	Ygal Arounian	PT Raise	Neutral	$85→$125
Aug 5, 2026	BMO Capital	Brian Pitz	PT Raise	Market Perform	$105→$115
Aug 5, 2026	Needham	Bernie McTernan	PT Raise	Buy	$83→$133
Jul 29, 2026	UBS	Michael Lasser	PT Raise	Buy	$115→$118
Jul 28, 2026	JP Morgan	Christopher Horvers	PT Raise	Overweight	$105→$108
Jul 16, 2026	Wedbush	Ygal Arounian	Assumes	Neutral	$104
Jul 8, 2026	Benchmark	Mark Zgutowicz	Initiate	Hold	—
Jun 23, 2026	Evercore ISI Group	Oliver Wintermantel	PT Raise	Outperform	$80→$100
Jun 2, 2026	Evercore ISI Group	Oliver Wintermantel	PT Raise	Outperform	$75→$80
May 20, 2026	Guggenheim	Steven Forbes	Maintained	Buy	$100

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Analyst Ratings News

PRO
Rosenblatt Initiates Coverage On Wayfair with Buy Rating, Announces Price Target of $125

Rosenblatt analyst Scott Devitt initiates coverage on Wayfair (NYSE:W) with a Buy rating and announces Price Target of $125.

Benzinga Newsdesk

PRO
Bernstein Upgrades Wayfair to Outperform, Raises Price Target to $125

Bernstein analyst Nikhil Devnani upgrades Wayfair (NYSE:W) from Market Perform to Outperform and raises the price target from $100 to $125.

Benzinga Newsdesk

PRO
Citigroup Maintains Buy on Wayfair, Raises Price Target to $133

Citigroup analyst Ronald Josey maintains Wayfair (NYSE:W) with a Buy and raises the price target from $95 to $133.

Benzinga Newsdesk

PRO
UBS Maintains Buy on Wayfair, Raises Price Target to $156

UBS analyst Michael Lasser maintains Wayfair (NYSE:W) with a Buy and raises the price target from $118 to $156.

Benzinga Newsdesk

PRO
TD Cowen Maintains Hold on Wayfair, Raises Price Target to $110

TD Cowen analyst John Blackledge maintains Wayfair (NYSE:W) with a Hold and raises the price target from $75 to $110.

Benzinga Newsdesk

PRO
Truist Securities Maintains Buy on Wayfair, Raises Price Target to $135

Truist Securities analyst Youssef Squali maintains Wayfair (NYSE:W) with a Buy and raises the price target from $99 to $135.

Benzinga Newsdesk