Wayfair (W) Stock Price Target 2026

The average analyst price target for Wayfair is $126.59, 12.5% above the current price. Of 30 analysts, 20 rate it Buy and 10 Hold. Targets range from $70 to $165. The latest change came on Nov 5, 2026, when UBS raised its price target on Wayfair from $156 to $165 and kept a Buy rating.

The Average Analyst Price Target for Wayfair is $126.59.

Price Target Range — 6 Quarters

Analyst Consensus — 30 Analysts

1S.Buy

19Buy

10Hold

Consensus RatingBuy# Analysts30Avg. Consensus PT$126.59Upside to Avg. PT+12.5%

Rating Trend — Last 9 Months

Latest Upgrades and Downgrades for Wayfair Stock

See all ratings →

Date	Firm	Analyst	Action	Rating Change	Price Target
Nov 5, 2026	UBS	Michael Lasser	PT Raise	Buy	$156→$165
Nov 5, 2026	JP Morgan	Christopher Horvers	PT Raise	Overweight	$136→$141
Nov 5, 2026	TD Cowen	John Blackledge	PT Raise	Hold	$110→$114
Nov 5, 2026	RBC Capital	Steven Shemesh	PT Raise	Sector Perform	$96→$128
Nov 5, 2026	BNP Paribas	Chris Bottiglieri	PT Raise	Neutral	$108→$134
Nov 5, 2026	Bernstein	Nikhil Devnani	PT Raise	Outperform	$125→$140
Nov 5, 2026	Truist Securities	Youssef Squali	PT Raise	Buy	$135→$160
Nov 5, 2026	Evercore ISI Group	Oliver Wintermantel	PT Raise	Outperform	$130→$140
Nov 5, 2026	Wells Fargo	Zachary Fadem	PT Raise	Overweight	$130→$140
Nov 5, 2026	Wedbush	Ygal Arounian	PT Raise	Neutral	$125→$138
Nov 5, 2026	Needham	Bernie McTernan	PT Raise	Buy	$133→$145
Nov 4, 2026	Gordon Haskett	Chuck Grom	Upgrade	Hold→Buy	$160
Nov 2, 2026	JP Morgan	Christopher Horvers	PT Raise	Overweight	$125→$136
Oct 23, 2026	RBC Capital	Steven Shemesh	PT Raise	Sector Perform	$92→$96
Oct 20, 2026	Piper Sandler	Peter Keith	PT Raise	Overweight	$133→$135
Oct 8, 2026	Baird	Colin Sebastian	PT Raise	Neutral	$116→$117
Sep 29, 2026	Mizuho	David Bellinger	PT Raise	Outperform	$90→$110
Aug 20, 2026	Rosenblatt	Scott Devitt	Initiate	Buy	$125
Aug 14, 2026	Bernstein	Nikhil Devnani	Upgrade	Market Perform→Outperform	$100→$125
Aug 14, 2026	Citigroup	Ronald Josey	PT Raise	Buy	$95→$133