Prada is a family owned holding comprising the 100-year-old Prada brand, a younger and more fashion-oriented Miu Miu, and two classic shoe brands: Church's and Car Shoe. The company generates more than EUR 3 billion in sales, with over 80% from the Prada brand. Leather goods make up 55% of revenue, ready-to-wear around 23%, footwear around 20%, and licensing (mainly eyewear and fragrances) 2%. Regionally, Europe is the biggest region with 39% of sales, followed by Asia-Pacific (32%), 14% in the Americas, and 12% in Japan.