Bulls vs Bears
Click to unlock major analysts' bullish and bearish positions by joining Benzinga Edge.
Mattel Inc has a consensus price target of $20.69 based on the ratings of 17 analysts. The high is $30 issued by UBS on January 7, 2026. The low is $12 issued by Goldman Sachs on July 9, 2026. The 3 most-recent analyst ratings were released by Roth Capital, Citigroup, and Goldman Sachs on July 14, 2026, July 10, 2026, and July 9, 2026, respectively. With an average price target of $14 between Roth Capital, Citigroup, and Goldman Sachs, there's an implied -1.79% downside for Mattel Inc from these most-recent analyst ratings.
1calculated from analyst ratings
The latest price target for Mattel (NASDAQ:MAT) was reported by Roth Capital on July 14, 2026. The analyst firm set a price target for $15.00 expecting MAT to rise to within 12 months (a possible 5.23% upside). 21 analyst firms have reported ratings in the last year.
The latest analyst rating for Mattel (NASDAQ:MAT) was provided by Roth Capital, and Mattel maintained their neutral rating.
The last upgrade for Mattel Inc happened on February 5, 2025 when Jefferies raised their price target to $28. Jefferies previously had a hold for Mattel Inc.
The last downgrade for Mattel Inc happened on July 9, 2026 when Goldman Sachs changed their price target from $15 to $12 for Mattel Inc.
Analysts arrive at stock ratings after doing extensive research, which includes going through public financial statements, talking to executives and customers of Mattel, and listening in to earnings conference calls. Most analysts do this every three months, so you should get 4 ratings per company per firm each year. The last rating for Mattel was filed on July 14, 2026 so you should expect the next rating to be made available sometime around July 14, 2027.
While ratings are subjective and will change, the latest Mattel (MAT) rating was a maintained with a price target of $16.00 to $15.00. The current price Mattel (MAT) is trading at is $14.26, which is out of the analyst’s predicted range.
Browse analyst ratings and price targets on all stocks.
Data & APIs: Benzinga APIs · Stock News API · Analyst Ratings API · Company Logo API
Market data provided by Benzinga APIs
A newsletter built for market enthusiasts by market enthusiasts. Top stories, top movers, and trade ideas delivered to your inbox every weekday before and after the market closes.
Click to unlock major analysts' bullish and bearish positions by joining Benzinga Edge.

| Buy Now | Get Alert | ||||||
|---|---|---|---|---|---|---|---|
| 07/14/2026 | Buy Now | 5.23% | Roth Capital | $16 → $15 | Maintains | Neutral | Get Alert |
| 07/10/2026 | Buy Now | 5.23% | Citigroup | $16 → $15 | Maintains | Neutral | Get Alert |
| 07/09/2026 | Buy Now | -15.82% | Goldman Sachs | $15 → $12 | Downgrade | Neutral → Sell | Get Alert |
| 06/26/2026 | Buy Now | 5.23% | Goldman Sachs | $18 → $15 | Maintains | Neutral | Get Alert |
| 04/30/2026 | Buy Now | -8.8% | JP Morgan | $14 → $13 | Maintains | Underweight | Get Alert |
| 04/30/2026 | Buy Now | 26.27% | Wells Fargo | $19 → $18 | Maintains | Overweight | Get Alert |
| 03/11/2026 | Buy Now | 33.29% | Wells Fargo | → $19 | Initiates | → Overweight | Get Alert |
| 02/18/2026 | Buy Now | 26.27% | Goldman Sachs | $16 → $18 | Maintains | Neutral | Get Alert |
| 02/12/2026 | Buy Now | 12.24% | Citigroup | $25 → $16 | Downgrade | Buy → Neutral | Get Alert |
| 02/12/2026 | Buy Now | 12.24% | Goldman Sachs | $21 → $16 | Maintains | Neutral | Get Alert |
| 02/11/2026 | Buy Now | -1.79% | JP Morgan | $23 → $14 | Downgrade | Neutral → Underweight | Get Alert |
| 02/11/2026 | Buy Now | 33.29% | Jefferies | $25 → $19 | Maintains | Buy | Get Alert |
| 02/11/2026 | Buy Now | 26.27% | DA Davidson | $25 → $18 | Maintains | Buy | Get Alert |
| 02/04/2026 | Buy Now | 54.33% | Roth Capital | $20 → $22 | Maintains | Neutral | Get Alert |
| 02/02/2026 | Buy Now | 54.33% | Morgan Stanley | $21 → $22 | Maintains | Equal-Weight | Get Alert |
| 01/09/2026 | Buy Now | 47.32% | Goldman Sachs | $21 → $21 | Downgrade | Buy → Neutral | Get Alert |
| 01/07/2026 | Buy Now | 110.45% | UBS | $29 → $30 | Maintains | Buy | Get Alert |
| 11/10/2025 | Buy Now | — | Seaport Global | — | Initiates | → Neutral | Get Alert |
| 10/27/2025 | Buy Now | 61.35% | JP Morgan | $25 → $23 | Maintains | Neutral | Get Alert |
| 10/22/2025 | Buy Now | 75.38% | DA Davidson | $30 → $25 | Maintains | Buy | Get Alert |
| 07/24/2025 | Buy Now | 75.38% | JP Morgan | $23 → $25 | Maintains | Neutral | Get Alert |
| 06/16/2025 | Buy Now | 68.36% | Citigroup | $22 → $24 | Maintains | Buy | Get Alert |
| 05/21/2025 | Buy Now | 54.33% | Wolfe Research | $22 → $22 | Reiterates | Outperform → Outperform | Get Alert |
| 05/15/2025 | Buy Now | 110.45% | DA Davidson | $30 → $30 | Assumes | Buy → Buy | Get Alert |
| 05/07/2025 | Buy Now | 47.32% | Goldman Sachs | $24 → $21 | Maintains | Buy | Get Alert |
| 05/06/2025 | Buy Now | 54.33% | Citigroup | $19 → $22 | Maintains | Buy | Get Alert |
| 05/06/2025 | Buy Now | 19.26% | Morgan Stanley | $16 → $17 | Maintains | Equal-Weight | Get Alert |
| 02/05/2025 | Buy Now | 110.45% | DA Davidson | $27 → $30 | Maintains | Buy | Get Alert |
| 02/05/2025 | Buy Now | 61.35% | Morgan Stanley | $22 → $23 | Maintains | Equal-Weight | Get Alert |
| 02/05/2025 | Buy Now | 96.42% | Jefferies | $20 → $28 | Upgrade | Hold → Buy | Get Alert |
| 10/24/2024 | Buy Now | 54.33% | Morgan Stanley | $21 → $22 | Maintains | Equal-Weight | Get Alert |
| 10/24/2024 | Buy Now | 96.42% | B of A Securities | $26 → $28 | Maintains | Buy | Get Alert |
| 10/24/2024 | Buy Now | 89.41% | DA Davidson | $27 → $27 | Maintains | Buy | Get Alert |
| 10/21/2024 | Buy Now | 61.35% | JP Morgan | $22 → $23 | Maintains | Neutral | Get Alert |
| 10/01/2024 | Buy Now | 40.3% | Jefferies | $18.25 → $20 | Maintains | Hold | Get Alert |
| 07/22/2024 | Buy Now | 89.41% | DA Davidson | $27 → $27 | Maintains | Buy | Get Alert |
| 04/24/2024 | Buy Now | 82.39% | Citigroup | $25 → $26 | Maintains | Buy | Get Alert |
| 04/24/2024 | Buy Now | 82.39% | B of A Securities | $25 → $26 | Maintains | Buy | Get Alert |
| 04/24/2024 | Buy Now | 47.32% | Roth MKM | → $21 | Maintains | Neutral | Get Alert |
| 04/24/2024 | Buy Now | 89.41% | DA Davidson | $26 → $27 | Maintains | Buy | Get Alert |
| 03/15/2024 | Buy Now | 40.3% | Jefferies | $19 → $20 | Maintains | Hold | Get Alert |
| 03/11/2024 | Buy Now | 82.39% | DA Davidson | $26 → $26 | Maintains | Buy | Get Alert |
| 03/08/2024 | Buy Now | 75.38% | B of A Securities | $22 → $25 | Maintains | Buy | Get Alert |
| 02/08/2024 | Buy Now | 82.39% | DA Davidson | $25 → $26 | Maintains | Buy | Get Alert |
| 02/08/2024 | Buy Now | 40.3% | JP Morgan | $19 → $20 | Maintains | Neutral | Get Alert |
| 02/05/2024 | Buy Now | 33.29% | JP Morgan | $24 → $19 | Downgrade | Overweight → Neutral | Get Alert |
| 01/24/2024 | Buy Now | 61.35% | Stifel | $26 → $23 | Maintains | Buy | Get Alert |
| 01/17/2024 | Buy Now | 33.29% | Morgan Stanley | → $19 | Downgrade | Overweight → Equal-Weight | Get Alert |
| 01/04/2024 | Buy Now | 40.3% | Roth MKM | $24 → $20 | Downgrade | Buy → Neutral | Get Alert |
| 10/26/2023 | Buy Now | 75.38% | Morgan Stanley | $27 → $25 | Maintains | Overweight | Get Alert |
| 10/20/2023 | Buy Now | 82.39% | Citigroup | → $26 | Initiates | → Buy | Get Alert |
| 10/06/2023 | Buy Now | 68.36% | Roth MKM | $24 → $24 | Reiterates | Buy → Buy | Get Alert |
| 09/27/2023 | Buy Now | 89.41% | Morgan Stanley | → $27 | Initiates | → Overweight | Get Alert |
| 07/27/2023 | Buy Now | 75.38% | JP Morgan | $24 → $25 | Maintains | Overweight | Get Alert |
| 07/21/2023 | Buy Now | 68.36% | Goldman Sachs | $21 → $24 | Maintains | Buy | Get Alert |