The Most Important Things An Advisor Can Do To Market Themselves

In the latest of That Makes Cents, an eMoney Advisor podcast powered by Benzinga, we spoke with Val Rivera, senior product marketing manager at Money, and Mac Gardner, CFP, founder of FinLit Tech

On the Season 2 Finale of That Makes Cents, we're recapping the most important things advisors need to know about marketing, learning how one advisor marketed himself by writing books, and how to be engaging and informative at the same time. We also preview what's to come on the next season of That Makes Cents.
Among the topics discussed:

• What every advisor needs to know in order to market themselves (1:55)
• How Mac has marketed himself and his firm (9:33)
• The theme of Season 3 (13:58)

Listen to the full episode below. Don’t forget to rate and review to help others find it!

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Please be advised that this podcast contains purely educational information and nothing discussed may be construed as legal, tax, or financial advice. Please consult a financial advisor for any financial investment or money management questions you may have of views or opinions represented on this podcast are solely the opinion of the speaker and do not represent those of eMoney Advisor LLC or any of its affiliates or subsidiaries.