The Best ETF Since The Start Of The Bull Market Is...

Arguably, depending on one's regional preferences, the greatest rapper of all-time died on March 9, 1997. What cannot be debated is that one of the worst bear markets in stocks died on March 9, 2010. The subsequent bull market, now seven years old, has been a boon for the growth of the exchange-traded funds industry.

In terms of capital appreciation, however, no non-leveraged ETF can keep up with the Guggenheim Invest S&P 500 Pure Value ETF RPV since the start of the current bull market.

Honing In On RPV

Small-Cap Equivalent To RPV

Don't Ignore RCD

From March 10, 2009, through March 8, 2016, RPV returned an astounding 521.2 percent, good for annualized returns of nearly 30 percent, according to Morningstar data. Over that period, RPV turned a $10,000 investment into more than $62,100.

RPV is part of six-ETF suite of pure style ETFs issued by Guggenheim. All six of those ETFs rank among the top 54 non-leveraged ETFs since the birth of the current bull market.

Related Link: Happy Birthday, Bull Market: You're 7 Years Old

RPV, home to nearly $694 million in assets under management and a five-star Morningstar rating, holds 114 stocks. Nearly a quarter of those hail from the financial services sector while a third of RPV's combined weight is allocated to consumer discretionary and utilities names.

RPV has a small-cap equivalent, the Rydex S&P SmallCap 600 Pure Value ETF RZV. It is probably not a coincidence that RZV is the second best non-leveraged behind RPV since the bull market started in March 2009. RZV is up 489.4 percent from March 10, 2009, through March 8, 2016, good for average annualized returns of 28.9 percent, according Morningstar data. A $10,000 investment in RZV on March 10, 2016 would be worth over $58,000 today.

Guggenheim has 17 of the best-performing non-leveraged ETFs since the start of the current bull market. Only iShares with 24 has more. Said another way, Guggenheim has more than twice as many of the best-performing non-leveraged ETFs during the current bull market than does Vanguard.

Knowing that, perhaps it is not surprising to learn that the best non-leveraged sector ETF, and third-best non-leveraged ETF, overall during this bull market also hails from the Guggenheim family: The Rydex S&P Equal Weight Consumer Dis ETF RCD.

Many investors know that the consumer discretionary sector has been on a tear since the end of the global financial crisis and that run has been aided in large part by stocks such as Amazon.com, Inc. AMZN, Netflix, Inc. NFLX and Dow component Walt Disney Co DIS.

RCD deserves some love for returning 478 percent over the past seven years because those stocks combine for just 3.1 percent of the ETF's weight.