SANTA BARBARA, Calif., June 10, 2020 (GLOBE NEWSWIRE) -- AppFolio, Inc. (NASDAQ:APPF), a leading provider of industry-specific, cloud-based software solutions, services, and data analytics to the real estate and legal markets, has expanded AppFolio Property Manager and AppFolio Property Manager PLUS product capabilities in light of the evolving needs of their customers, given the unique challenges brought on by the COVID-19 crisis.
AppFolio's technology is designed to enable superior customer experiences and increase efficiency and productivity. The current disruption stemming from COVID-19 has accelerated the need for digital transformation in the real estate industry. AppFolio users were poised to adapt quickly to the rapidly changing environment, maintaining business continuity, and continuing to serve their many customers in these difficult times.
AppFolio's recent product innovations focus on resident retention, leasing, and communication, and are driven by real-time industry needs, our customers' collective input, and survey data and insights.
More Flexibility to Support Resident Retention
AppFolio asked property management professionals in a recent survey of how their priorities have shifted as a result of the COVID-19 crisis. Out of over 1,000 respondents, 43% said resident retention had become increasingly important.
Virtual Showings now can also be automatically scheduled by AppFolio AI Leasing Assistant, Lisa — who efficiently responds to interested prospects, books showings, and creates calendar invites — providing an end-to-end, AI-powered virtual leasing experience.
Maintaining Service Levels with Digital Communications
With social distancing, many property management companies are working remotely and depend on digital engagement to stay connected and communicate with their customers.
These innovations reflect AppFolio's ongoing leadership in the real estate industry's digital transformation, making it possible for customers to maintain business continuity and be well-prepared for the future.
For more information, please contact: [email protected]
© 2026 Benzinga.com. Benzinga does not provide investment advice. All rights reserved.
To add Benzinga News as your preferred source on Google, click here.
