Kohl's to open first WW Studio in-store and add WW Healthy KitchenTM products in select stores and on Kohls.com beginning June 2019
Kohl's (NYSE:KSS) today announced a new, strategic collaboration with WW (NASDAQ:WTW) – the new Weight Watchers, a global wellness company – to bring together both companies' shared passion to empower families and communities to live healthier lives. Throughout 2019, Kohl's and WW will pilot a variety of health and wellness offerings to help customers and Kohl's associates on their wellness journeys, including the debut of its first in-store WW Studio, the introduction of WW Healthy KitchenTM products at select Kohl's stores and on Kohls.com, as well as subsidized WW FreestyleTM program memberships for Kohl's associates through Kohl's Healthy Rewards.
"We want to encourage families to lead healthy and fulfilled lives, and a strategic partnership with WW provides the opportunity to further advocate for the health and wellbeing of Kohl's customers and our associates," said Michelle Gass, Kohl's chief executive officer. "As a destination for active and wellness for the entire family, we continue to seek out new ideas that support our customers' health goals."
"As we aim to become the world's partner in wellness, we are continuously looking for ways to make wellness more accessible," said Mindy Grossman, President and CEO, WW. "By collaborating with Kohl's, we will give people new experiences and ways to engage with WW as we build our wellness ecosystem, while getting access to unique products and tools to help them on their journey. We know the Kohl's customer is also our customer, so offering our Workshops through a WW Studio at Kohl's is a new way for us to meet people where they are."
Together, Kohl's and WW are exploring a variety of wellness offerings including:
For more information on Kohl's, please visit www.kohls.com.
For more information on WW, please visit www.ww.com.
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