Ross Gerber, CEO of Gerber Kawasaki Wealth & Investment Management, has taken to social media to unload on the Trump administration’s trade policy and what he says is a lack of transparency from major companies like Amazon AMZN.
“All companies should display the tariff cost as it is a tax on consumers,” Gerber posted last week on X, responding in part to recent comments by President Donald Trump suggesting that tariffs could replace income taxes for many Americans. “While they push this no income tax fantasy, the reality is this is the biggest tax HIKE on the average American family in modern history. Amazon should be transparent.”
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Amazon Denies Tariff Transparency Plan
The post came on the same day a Punchbowl News report claimed Amazon was planning to show import charges on its main site. The White House jumped in quickly, with press secretary Karoline Leavitt calling the alleged move “a hostile and political act by Amazon.”
On its website, Amazon responded by saying no such plan existed for its main platform: “The team that runs our ultra low cost Amazon Haul store considered the idea of listing import charges on certain products. This was never approved and is not going to happen.” Haul is Amazon’s budget-focused unit that competes with sites like Temu and Shein.
President Trump even called Amazon founder and executive chairman Jeff Bezos to complain about the situation, later telling reporters, “He solved the problem very quickly. He did the right thing.”
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Backlash and Support Online
Gerber's post sparked widespread debate online. One X user replied, "This is awesome – now I know it's not made in the U.S. and I can shop elsewhere." Others called for even more accountability: "Be transparent and hold Republicans accountable for this mess," one person posted.
Several commenters compared the idea to how shipping companies add a fuel surcharge, calling tariff breakdowns on consumer products a “no-brainer.”
Microsoft and the Bigger Picture
Gerber doubled down after U.S. Treasury Secretary Scott Bessent told Yahoo Finance that CEOs stop worrying about tariffs and get back to business.
“Says a man who never built a company…” Gerber replied.
In another post, he warned that Microsoft MSFT was hiking Xbox prices by up to $100 because of tariffs. “When tariffs hit the rest of society… this isn't going to go well,” he said.
With all sides weighing in, Gerber’s message has struck a nerve: if tariffs are here to stay, Americans deserve to see exactly how much they're paying and for what.
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