Rising Popularity Of The Maverick: Trucks account for a majority of Ford’s U.S. sales, seconded by SUVs. Till the end of July, the company sold 664,551 trucks this year, marking a jump of 2.2% from last year. The most popular Ford truck during the seven months was the F-series, followed by the Maverick.

Ford sold 90,054 Mavericks from January to July, marking a jump of 80% in sales from last year when it sold just 50,126 units. Sales of the F-series, however, dropped 7% to 421,398 units in the period.

For the 2024 model year, Ford has three variants of the Maverick: XL, XLT, and the Lariat. The vehicle price starts at about $24,000 and customers can also opt between a hybrid or a gas powertrain.

The Lobo is the street performance version of the Maverick and was announced earlier this month. The variant, Ford said in a statement, combines the off-road capability of the Tremor version with the efficiency of the Maverick hybrid.

Orders for the new variant with lowered ride height began on Aug. 1 with deliveries set to start in early 2025.

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Photo courtesy: Ford