TikTok To Automatically Label AI-Generated Content Amid Deepfake And Disinformation Concerns

TikTok, the popular video-sharing app, will automatically label artificial intelligence (AI)-generated content. This move comes amid growing concerns about the spread of online disinformation and deepfakes.

What Happened: TikTok, owned by ByteDance Ltd., will introduce features to label videos identified as "AI-generated." This includes content created using Adobe’s Firefly tool, TikTok’s AI image generators, and OpenAI’s Dall-E.

Adam Presser, TikTok’s head of operations and trust and safety, emphasized the importance of transparency for viewers in a statement. He said, “AI-generated content is an incredible creative outlet, but transparency for viewers is critical."

Other social media platforms, including Meta Platforms Inc., X (formerly Twitter,) and Alphabet Inc.'s YouTube require users to disclose if their content is AI-generated.

Subscribe to the Benzinga Tech Trends newsletter to get all the latest tech developments delivered to your inbox.

These platforms have been exploring ways to integrate generative AI into their platforms, but have faced criticism for allowing users to be inundated with low-quality AI-generated spam content.

Social media platforms are also under pressure to introduce measures to combat misleading AI-generated deepfakes and disinformation campaigns.

See Also: ChatGPT Creator Sam Altman Feels It’s A ‘Massive, Massive Issue’ That We Don’t Take AI’s Threat To Jobs And Economy ‘Seriously Enough’

Why It Matters: This move by TikTok comes at a time when the company is in a legal battle with the U.S. government after the Biden administration gave it nine months to divest or be banned.

Meanwhile, European Commission president Ursula von der Leyen has suggested that a ban on TikTok in the EU is a possibility.

In April, Meta Platforms Inc. announced a policy shift to label AI-generated content on its platforms, including Facebook and Instagram. The company said it won’t automatically remove AI-generated or manipulated content if it is not labeled but will instead add the labels itself.

Check out more of Benzinga's Consumer Tech coverage by following this link.

Read Next: Elon Musk Agrees ‘Meta Can’t Be Trusted’ After Zuckerberg-Led Social Media Giant Hit With $37M Fine Over Data Sharing Practices

Disclaimer: This content was partially produced with the help of Benzinga Neuro and was reviewed and published by Benzinga editors.

Photo courtesy: TikTok

Market News and Data brought to you by Benzinga APIs
Comments
Loading...
Posted In: NewsSocial MediaTechAdobe Fireflyartificial intelligencebenzinga neuroByteDanceConsumer Techsocial mediaSoftware & AppsTikTok
Benzinga simplifies the market for smarter investing

Trade confidently with insights and alerts from analyst ratings, free reports and breaking news that affects the stocks you care about.

Join Now: Free!