Amazon.Com Inc's AMZN marketplace is facing growing scrutiny as merchants suspended from selling on the platform turn to a burgeoning industry of lawyers for help regaining access to their accounts and funds.
This trend underscores the challenges of small business owners who rely heavily on Amazon for online sales and are affected by account suspensions due to alleged policy violations.
The breaks, even if temporary, can severely impact these businesses, the Financial Times reports.
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U.S. law firms specializing in e-commerce have reported that a significant portion of their caseload comes from issues Amazon sellers face, with some handling hundreds or even thousands of such cases annually.
About a dozen sellers shared their concerns about the unpredictability of Amazon's account suspension practices and the lack of clarity and assistance from Amazon's seller support services.
The fear of account suspension looms large for sellers, who feel their businesses are at the mercy of Amazon's policies.
Recent efforts by Amazon to crack down on problems like fake product reviews have occurred alongside increased regulatory scrutiny in the U.S. and Europe, focusing on the online risks to consumers.
However, critics argue that the emergence of a legal industry specializing in Amazon-related issues indicates a problem with the retailer's approach to managing its sellers.
Amazon's response to these challenges has emphasized the importance of its selling partners and worked towards eliminating enforcement errors.
The company has also established an appeal process for sellers. Despite this, the complexity of Amazon's policies and the difficulty in resolving suspensions continue to drive sellers towards legal and consultancy services.
The stock gained 75% last year.
Price Action: AMZN shares traded lower by 0.51% at $149.10 premarket on the last check Wednesday.
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Disclaimer: This content was partially produced with the help of AI tools and was reviewed and published by Benzinga editors.
Photo via Wikimedia Commons
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