In a move that could reshape the educational tech market, Apple Inc. AAPL is reportedly contemplating the introduction of two budget-friendly MacBook models, specifically tailored for the education sector as it looks to take on Alphabet Inc.’s GOOG GOOGL Google Chromebooks.
What Happened: Apple might be considering the launch of cheaper MacBook variants. This news follows industry analyst Ming-Chi Kuo’s comments about possibly creating a low-cost MacBook and has been reinforced by subsequent rumors.
The speculation was further ignited by tipster ‘yeux1122’, who echoed the claims made by another leaker, Lanzk. According to them, Apple is in the process of developing a “12-inch base and Educational 13-inch” model.
See Also: Is It A Phone? Is It A Watch? No… It's Motorola's New Concept Phone That ‘Bends' Reality
These rumors, consistent with several supply chain reports over recent months, come against the backdrop of dwindling Mac sales. A previous report by Digital Times suggested the potential launch of such affordable models might take place in the latter half of 2024.
Despite the buzzing rumors, Apple has kept a tight lid on its plans for these new models.
Why It Matters: Apple’s entry into the affordable educational tech segment could significantly change the competitive landscape. Historically, the company’s high-end products have been out of reach for many educational institutions with tight budgets. The introduction of lower-cost MacBooks could help Apple gain a solid footing in this space, which Chromebooks and other cheaper alternatives currently dominate.
The move could also be seen as a response to the current decline in Mac sales. By offering less expensive models, Apple could boost its sales volume, offsetting any potential revenue loss from the lower unit price.
However, it’s crucial to remember that these are still rumors. Until Apple officially confirms its plans, the market can only speculate on the potential impact of such a development.
Photo by Farknot Architect on Shutterstock
Check out more of Benzinga's Consumer Tech coverage by following this link.
Read Next: Microsoft’s Revolutionary Glass Storage Technology Can Store 1.75M Songs On A Coaster-Sized Plate
Engineered by Benzinga Neuro, Edited by Rounak Jain
The GPT-4-based Benzinga Neuro content generation system exploits the extensive Benzinga Ecosystem, including native data, APIs, and more to create comprehensive and timely stories for you. Learn more.
© 2024 Benzinga.com. Benzinga does not provide investment advice. All rights reserved.
Trade confidently with insights and alerts from analyst ratings, free reports and breaking news that affects the stocks you care about.
