Elon Musk’s X (formerly Twitter) reportedly plans to test three service tiers, with CEO Linda Yaccarino discussing the plan during a recent briefing.
What Happened: Musk’s X has shared its intention to experiment with a three-tiered service structure, potentially reshaping its current premium offering, which currently costs $7.99 per month.
One notable aspect of Musk’s vision is the potential implementation of a small fee for all X users to reduce the presence of automated bots on the platform.
Meanwhile, during the briefing, Yaccarino offered an optimistic outlook for the company’s future. She reported steady revenue growth in the high single digits across advertising, data licensing, and subscriptions, excluding debt-related expenses.
Although X has enticed roughly 90% of its top 100 advertisers back to the platform since June (Yaccarino said previously), the overall ad spending remains below historical levels.
Advertisers are approaching budget increases cautiously, reflecting lingering concerns about the company’s direction under Musk’s leadership, the report noted
In fact, in April earlier this year, when Musk’s social media platform actually started removing users’ legacy blue verified checkmark, the tech billionaire started paying for some accounts personally.
This included names like LeBron James, the highest-paid NBA player of all time, and Stephen King, who vehemently opposed paying Twitter for a blue checkmark.
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