X CEO Linda Yaccarino expressed optimism about achieving profitability by 2024. However, Twitter’s former head of trust and safety, Yoel Roth, doubts the journey ahead.
What Happened: On Wednesday, during her appearance at Vox Media’s annual Code Conference, Yaccarino addressed the issue of attracting advertisers back to the platform, reported Bloomberg.
She highlighted that many top advertisers have already returned to the platform. “Ninety percent of the top 100 advertisers have returned to the platform,” she said, adding, “In the past 12 weeks alone, about 1,500 have returned.”
On the other hand, Roth offered a cautionary perspective at the same conference, stating, “Having a reasonable, tenured, well-respected executive is a good thing,” but for advertisers to come back on the platform, “they’re going to need evidence of progress on safety that Twitter can’t provide.”
Yaccarino defended the microblogging site and highlighted its renewed focus on freedom of expression under the brand X.
She also disputed the reports suggesting that the platform has become inhospitable for advertisers, saying that the platform currently operates with a different set of rules than the one that existed during Roth’s tenure, the report noted.
Why It’s Important: Yaccarino’s optimism follows X owner Elon Musk’s tumultuous takeover of Twitter, which triggered a significant exodus of advertisers due to a rise in harmful content.
The tech billionaire has previously acknowledged that ad revenue had plummeted by 60% in recent months.
It is worth noting that Musk’s X laid off some employees responsible for keeping the platform safe and fair earlier this month. The company also threatened to take legal action against a research organization that found harmful things on the platform.
Musk has also been getting involved in arguments and saying he might sue the Anti-Defamation League.
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