Elon Musk's Cash Offer Fails To Entice X Users, Less Than 100K People Opt For Premium: Report

X Premium, previously known as Twitter Blue, has seen a minimal increase in subscribers, despite Elon Musk‘s attempts to incentivize creators with cash offers. The report cites data collected by third-party researcher Travis Brown, iMore reports.

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According to Brown’s report, less than 100,000 new subscribers joined X Premium from July 1 to August 10. Currently, the platform has roughly 827,000 users. As part of Musk’s strategy to increase profitability, X Premium is a crucial source of ongoing income, especially after his acquisition of Twitter for $44 billion in 2022.

Despite offering features like a verification badge, the ability to post longer messages and post-editing, along with revenue sharing for creators, X Premium’s growth has been sluggish. Musk’s rebranding of Twitter to X has also faced criticism.

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