Innovative Eyewear Inc LUCY shares are trading higher Tuesday after the company announced a licensing agreement with Authentic Brands for Reebok smart eyewear.
What To Know: Smart eyewear developer and retailer Innovative Eyewear inked an agreement with Authentic Brands to license Reebok for smart eyewear products.
"Few names are as renowned as Reebok in the athletic marketplace. Our forthcoming Reebok smart eyewear collection, powered by Lucyd, will continue Reebok's legacy of bold and beautiful craftsmanship coupled with innovation and will align perfectly with today's active lifestyles," said Harrison Gross, CEO of Innovative Eyewear.
Innovative Eyewear said it aims to upgrade ready-to-wear sunglasses, prescription eyeglasses, safety glasses and sport glasses by implementing its cutting-edge smart features.
The first Reebok smart eyewear collection is expected to launch early in 2024.
See Also: Why DICE Therapeutics Stock Is Soaring Tuesday
LUCY Price Action: Innovative Eyewear shares were up 16.9% at $2.56 at the time of publication, according to Benzinga Pro.
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