Wix Taps Google Ads For Paid Campaigns

Today, Wix.com Ltd WIX announced 'Google Ads with Wix,' enabling users to create Google Ads directly from the Wix platform. 

What Happened? Using this feature, Wix users can streamline the ad creation process and drive traffic to their site through Google Ads, ultimately increasing their conversions. 

Users can build their Google Ads campaign, including customizing ad settings, creating ad content, and setting a campaign budget. Creating the campaign within Wix is efficient and automatically supports monitoring any traffic, leads, and revenue generated from the campaign.

During the ad creation process, content and keyword theme suggestions from Google Ads can help guide users to make the most appealing ad to attract people actively searching for what their business has to offer.

When Wix users set their campaign budget, they optimize the entire campaign according to the user's specific keyword themes, allocating the funding to serve clients searching for an intent that matches the business, to increase business prospects. 

Furthermore, users benefit from accurate ad conversion tracking due to its embedding into their website without manually setting up this data flow. Users receive a report with data and the campaign's performance, along with suggestions on optimizing the drive to deliver better results in the future.

Why Does It Matter? Kobi Gamliel, Head of User Marketing at Wix, said, "Traditionally, creating a campaign can be time-consuming and complex. By making this process seamless and fast, users can efficiently build campaigns to generate traffic through search, which is a key tool to increase brand awareness and profitability. This integration allows users to save time and better optimize their marketing efforts, all from within Wix, so they can get in front of the right audience and continue to grow their business."

Price Action: WIX shares traded higher by 1% at $79 premarket on the last check Tuesday.

Photo via Company