One night, Gail Becker decided to try a homemade pizza dough recipe using cauliflower.

Her kids loved it, but the process was messy.

Becker wondered: What if a tasty and nutritious cauliflower pizza could be readily available in the frozen foods section of your nearest supermarket? 

It wasn't long before Becker would leave her executive role at Edelman to pursue this endeavor full-time, eventually launching one of the fastest-growing food brands in recent years — Caulipower.

"I started the company because my two sons had celiac disease, but most people who buy our products do not eat gluten-free. And that is the point!" Becker tells Benzinga.

Whenever their friends would visit, her sons would request gluten-free pizzas, but "regular pizzas for everyone else."

See Also: $9,700 And Sliding Into Oprah's DMs Helped This 31-Year-Old CEO Disrupt A $200B Industry

Since May is National Celiac Disease Awareness Month, Benzinga thought it would be an opportune time to feature Becker's story. Read on to learn about the rules she broke along the way, the challenges she faced, her advice for up-and-coming entrepreneurs and the lessons she learned from her late dad that contributed to her extraordinary success.

BZ: Caulipower's packaging (Real Cluckin' Chicken, They Said It Was InPastable, You Live On The Veg, All About The Base, to name a few) is quite clever and unique. Did you come up with these irreverent names, or is the packaging a testament to hiring the right minds and working with the right people?

You used to work in your dad's store starting when you were 5 years old. How did being under his tutelage inspire you?

What a gift to be able to tell a story backward. All those Saturdays ringing the cash register — for $20 plus lunch — obviously had an impact on the entrepreneurial path I chose, though clearly, I didn’t know it at the time. I learned so much from that small perch behind that counter.

My dad built his small business by building relationships. He knew people’s first names and they knew his. He would ask about their families, their pets and their jobs. Those relationships are what kept them coming back to him. Caulipower was built in much the same way. I entered an industry I knew nothing about and was incredibly fortunate to meet people who shared my vision of making delicious, nutritious food more accessible to all.

One day, a man went into diabetic shock and fainted in my dad’s store. No one knew what to do. Within seconds, my dad tore open a candy bar and slowly fed it to him with his head in his lap. Slowly, he regained consciousness and thanked him for potentially saving his life. I saw firsthand the importance of fast action and decisiveness — which is something that has served me well in building Caulipower to more than $100 million in revenue.

You once said: "Know which rules to break, and which rules to follow." Which rules did you break when it came to launching Caulipower?

Ha. How long do you have? I think the memes on all our packaging are a stark rule we broke. A lot of packaging experts tried to talk me out of doing it and said that the concept would break a lot of design rules. Caulipower was about to be a massive disruptor to the pizza category by innovating the cauliflower crust pizza. So, why not disrupt the packaging as well?

Another good example of a rule we broke was going into Walmart Inc. (NYSE:WMT) so early in the trajectory of our business. Lots of experts counseled me not to, but I held strong to our mission of making healthier food more accessible to all, and Walmart was going to be key to that. That decision and commitment to our mission have served the company well.

You once said, "People don't realize success is not a finite point — you have to work even harder to maintain it because everyone has their guns pointed at you." Explain.

When you started Caulipower six years ago, you sold your belongings and cut out luxuries. The gluten-free market is now projected to reach $7.5 billion by 2027. Where does Caulipower go from here?

This story is part of a series of features on the subject of success, Benzinga Inspire.

Image: Courtesy of Caulipower