Hershey Snacks To Be Part Of NCAA Action For Years To Come - Salty Snacks Join Reese's In The Line-up - Hershey (NYSE:HSY)

Hershey Co HSY has inked a six-year extension with CBS Sports, Warner Bros. Discovery Sports, and the NCAA as the official confectionary partner.
In addition to Reese's, the renewed deal will include Hershey's salty snack brands, Dot's Homestyle Pretzels and SkinnyPop Popcorn as the official pretzel and popcorn partner of the NCAA.
An official partner of the NCAA since 2009, Hershey will continue to leverage the relationship with advertising, including social and digital media, in-store promotions and on-site activations in Final Four markets.
Reese's will continue to be the title sponsor of the NABC Reese's College All-Star Game, as well as Reese's Final Four Friday.
CBS Sports and WBD Sports jointly manage and collaborate on the NCAA's Corporate Champions and Partners program.
"NCAA March Madness is bursting with excitement, fun and arguably the most passionate sports fans, and we're thrilled that Hershey snacks will be part of the action for years to come," said Marlene Creighton, Chief Sales Officer, Hershey.
Price Action: HSY shares are trading higher by 0.11% at $252.91 on the last check Wednesday.