Retail investors are pouring tens of millions of dollars into food robotics companies like Miso Robotics, Blendid and Piestro as they place their bets on the future of fast food.
Retail investors are increasingly investing through equity crowdfunding portals, a funding channel allowing everyday investors to invest in startups.
Blendid, which specializes in fully autonomous smoothie-making robots, has captured the interest of retail investors who have poured over $8 million into the company, including more than $200,000 on in their current StartEngine raise. With a strong focus on providing healthy, custom-blended smoothies through its innovative robotic kiosks, Blendid is attracting significant funds from the public who see a promising future in the fusion of convenience and nutrition.
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Miso Robotics, known for its artificial intelligence (AI)-driven kitchen assistant Flippy, has made headlines for its robotic technology that can autonomously cook and serve food in fast-food establishments. As the demand for contactless and efficient food service grows, the company has recently raised millions from retail investors through equity crowdfunding platforms, reflecting confidence in its potential to revolutionize the fast-food industry. The company has conducted several of its Series A+ raises as equity crowdfunding rounds rather than the traditional venture capital route.
Piestro, another company benefiting from this trend, is transforming the pizza-making process with its automated pizza kiosks. The company's technology enables the creation of fresh, artisanal pizzas within minutes, providing a fast and contactless experience that appeals to both consumers and investors. The company raised its seed round and Series A on StartEngine and landed a $530 million joint venture with 800 Degrees Pizza during that time.
It's no surprise that retail investors are the driving force behind this surge in funding. These investors are eating at fast-food restaurants where they often are employed. As a result, they have a vested interest in the success of these autonomous robotics businesses and are eager to contribute to the development of technology that can reshape the industry.
The enthusiasm from retail investors in funding food robotics startups represents a notable departure from the traditional reliance on venture capitalists. While venture capital firms have been the primary backers of such future-focused ventures, the increasing involvement of retail investors indicates a growing belief in the power of collective investment.
As these companies continue to attract significant funds, it's clear that retail investors are embracing the opportunity to be part of the fast-food revolution. By investing in companies like Miso Robotics, Blendid and Piestro, they are shaping the future of the industry and demonstrating the potential impact of equity crowdfunding in democratizing the investment landscape.
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