Splash Beverage Group, Inc. SBEV announced that it has extended the distribution of TapouT through agreements with three separate convenience store chains across Arizona. All four SKUs of TapouT Performance Drinks will now be available in CobbleStone AutoSpa locations, Carioca Convenience Stores and all of the 4-Sons Convenience Store locations.
Cobblestone, Carioca Convenience Stores and 4 Sons Convenience Stores manage restaurants and fueling/service stations across Arizona. In total, TapouT will now be available in an additional 86 high-traffic locations.
Robert Nistico, Splash Beverage Group’s Chairman and CEO, commented, “These three agreements place TapouT in an additional 86 premium high-volume locations across Arizona and come directly out of our partnership with Kalil Bottling. This is the blocking and tackling, chain by chain, large and small that builds brands; having distribution partners who understand this and know how to execute is invaluable. Kalil is of course one of the top distribution companies in the entire western U.S., and their support and reputation were critical in helping us secure these agreements along with other high-end grocery chains already announced. We believe the “cold-bottle” availability will be a significant driver of consumer acceptance and growth for TapouT. TapouT is best consumed cold, and as consumers visit these convenience stores during their daily routines, they will often grab a cold drink and consume it immediately after purchase. This represents another successful branch of our retail strategy and we’re grateful to Kalil for their support and we look forward to further growing our brand's awareness with them.”
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