Here's Why Kidpik Shares Are Falling

Here's Why Kidpik Shares Are Falling

Kidpik Corp PIK shares are trading lower by 16.8% at $4.82, possibly on profit-taking, after the stock rallied more than 250% over the past week following the announcement of a partnership with Walt Disney Co DIS.

Kidpik announced last week via press release that the company "has teamed up with Disney in celebration of the release of Disney's Cheaper by the Dozen, a fresh take on the classic film, starring Zach Braff and Gabrielle Union. The film is set to release on March 18, 2022 streaming exclusively on Disney+."

Kidpik is a subscription-based e-commerce company. The company makes shopping easy, convenient and accessible for parents by delivering, in a box, fashionable and personalized outfits for kids.

Kidpik has a 52-week high of $10.49 and a 52-week low of $1.51.

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