Apple, Inc. AAPL will get started Tuesday with its first launch event of the year. Coming with the tagline "Peek Performance," it's yet again planned as a virtual event, broadcast live at 1 p.m. ET from the Apple Park campus in Cupertino, California.
The third iteration of Apple's iPhone SE, a 5G-enabled and improved iPad, new Macs and potentially a fourth wildcard product could all be on the agenda, according to Apple specialist Mark Gurman.
See Also: Why This Apple Analyst Predicts Another 'Record Year'
Will the event catalyze the stock, which is down about 10% for the year-to-date amid the macroeconomic and geopolitical turbulences? Historically, Apple launch events don't move the stock in a big way. Is this year going to be an exception?
As we wait for the event to unfold, click here to read Benzinga's preview on what to expect from the event:
Watch this space for live updates on the event: 1:59 pm: Cook thanks everyone before bringing the curtains down on the event
1:53 pm: Max Studio with M1 Pro priced at $1,999, with M1 Ultra $3,999, Studio Display starts at $1,599, orders to start immediately and shipments to begin March 18
1:51 pm: Studio Display comes with 3 USB-C ports delivering speed up to 10 Giga bytes per sec, connect peripherals storage and networking right into the display
1:49 pm: Studio Display: 12mega pixel ultrawide camera, supports Center Stage, has an array of studio-quality mics, high-fidelity sound systems
1:45 pm: Studio Display - introduced as a class of its own; all-screen designs with narrow borders, can be tilted to 30%, tilt and height-adjusted options, can be mounted both portrait and landscape mode
1:41 pm: Mac Studio with M1 Max is 3.4 times faster than the fastest iMac, huge upgrade for iMac users
1:38 pm: Mac Studio - thunderbolt 4, 10Gb ethernet, two USB-A ports, HDMI port, and Pro audio jack for high impedence headphones. Wi-Fi 6 and Bluetooth 5 built in
1:35 pm: For performance, modularity, connectivity, Apple announces Mac Studio and Studio Display, with M1 Max and M1 Ultra chips
1:32 pm: software professionals testify to M1 Ultra's superiority
1:30 pm: M1 Ultra delivers performance with power efficiency, "game changing" chips
1:28: Johny Srouji, SVP Hardware Technologies explains M1 Ultra's - 114 billion transistor, 7 times more than M1, memory bandwidth increased to 800 GB/sec, 128 GB memory, 20-core CPU, 4-high efficiency cores, 32 powerful neural engine cores
1:24 pm: Announces new M1 Ultra to bring breathtaking effects to desktop
1:22 pm New iPad Air comes in spacegray, starlight, pink, purple, stunning new blue, priced at $599, preorders begin Friday and will be available from March 18.
1:21 pm iPad Air has new storyboard features, components with 100% recyclable materials
1:18 pm iPad Air too is 5G-enabled, increased USB-C port, compatible with accessories such as magic keyboard, smart keyboard folio, supports second-gen pencil
1:16 pm Apple announces new iPad Air; Angellina Kyazike, Engineering Program Manager explains the product
1:14 pm iPhone SE priced at $429, preorders start immediately, to be available on March 18
1:12 pm iPhone SE is 5G enabled, has camera innovations, will get latest iOS updates
1:10pm iPhone SE to get A15 bionic chip
1:08 pm Cook announces iPhone SE - terms it as smaller iPhone with great value
1:06 pm iPhone 13 now comes in two new colors - bold new green and iPhone 13 Pro in Alpine green, to be available on March 18, preorders to begin immediately
1:05 pm Cook announces Friday Night Baseball on Apple TV+
1:02 pm Apple Original Films coming on Apple TV+ announced - Coda, Tragedy of Macbeth, Spirited, Luck, Argylle
1:01 pm Cook greets and welcomes promising introduction of great products and services
12:59 pm Waiting for
Tim Cook to make his appearance
12:56 pm All set to kickstart the event. Music playing on the background
