Mattel' Barbie Inks Partnership With Balmain For Ready-to-Wear Collection, NFTs

by Shivani Kumaresan, Benzinga Staff Writer

January 6, 2022 6:19 AM | 25 seconds read | Make a Comment

Mattel Inc’s MAT Barbie brand has partnered with French luxury fashion label Balmain to launch a new global ready-to-wear fashion and accessories collection.
Barbie and Balmain are dropping three one-of-a-kinds NFTs of distinctive Barbie and Ken avatars.
The Barbie x Balmain NFTs will be available exclusively through Mattel Creations via an online auction hosted on mintNFT.
Price Action: MAT shares closed higher by 0.18% at $22.27 on Wednesday.

Posted In: News Contracts Briefs Consumer Discretionary Leisure Products

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