Disney Slashes Streaming Fee To Entice Customers

The Walt Disney Co DIS is offering a month of Disney+ for $1.99 for a limited period to entice paid streaming users, Reuters reports.
The promotion will begin on November 8 and be valid for a week through November 14 for new and eligible returning subscribers in the U.S. and other countries.
As of July 3, Disney Plus had 116 million subscribers worldwide and hoping Disney Plus Day, marking the second anniversary of its first launch, will crank up direct-to-consumer numbers, Variety reports.
Disney, which charges $7.99 per month for its streaming service in the U.S., recently hinted at a slowdown in subscriber growth in Disney+, leading to a rare Wall Street downgrade.
Disney+, famed for its "Star Wars" and "Avengers" franchises, won more new subscribers during the pandemic as theater closures prompted more people to turn to digital streaming.
Disney previously planned to provide other offers, including an early entry into its theme parks for eligible subscribers.
Disney will report its Q4 results on November 10.
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Price Action: DIS shares traded higher by 0.95% at $177.29 in the premarket session on the last check Monday.

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