Disney Slashes Streaming Fee To Entice Customers

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  • The Walt Disney Co DIS is offering a month of Disney+ for $1.99 for a limited period to entice paid streaming users, Reuters reports.
  • The promotion will begin on November 8 and be valid for a week through November 14 for new and eligible returning subscribers in the U.S. and other countries.
  • As of July 3, Disney Plus had 116 million subscribers worldwide and hoping Disney Plus Day, marking the second anniversary of its first launch, will crank up direct-to-consumer numbers, Variety reports.
  • Disney, which charges $7.99 per month for its streaming service in the U.S., recently hinted at a slowdown in subscriber growth in Disney+, leading to a rare Wall Street downgrade.
  • Disney+, famed for its "Star Wars" and "Avengers" franchises, won more new subscribers during the pandemic as theater closures prompted more people to turn to digital streaming.
  • Disney previously planned to provide other offers, including an early entry into its theme parks for eligible subscribers.
  • Disney will report its Q4 results on November 10.
  • Related Content: Disneyland Hikes Ticket, Parking Prices
  • Price Action: DIS shares traded higher by 0.95% at $177.29 in the premarket session on the last check Monday.
Posted In: NewsTechMediaBriefs
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