Google Goes Tougher On Climate Change Policies

Alphabet Inc GOOG GOOGL Google will ban digital ads bought on its platform and YouTube to appear next to online content that contradicts climate change.
The ban applies to "content that contradicts the well-established scientific consensus around the existence and causes of climate change."
It also applies to any content denying that human activity or greenhouse gas emissions contribute to climate change.
The move will cut off a significant source of income for providers of climate-change misinformation, the Wall Street Journal reports.
Google's $147 billion in ad revenue comes from selling ad space in its products, like YouTube, and from brokering ad sales on its sites across the web.
Google would use a "combination of automated tools and human review" to enforce its policy.
Google's policy banning ads on content denying climate change takes effect in 30 days.
Additionally, Google will prohibit advertisers from purchasing ads that deny climate change or link to a webpage that denies climate change. That policy affecting advertisers takes effect in 60 days.
Price Action: GOOG shares closed higher by 1.33% at $2,783.71 on Thursday.