Alfi Shares Gain On Vistar Media Collaboration

AI enterprise SaaS platform company ALFI Inc ALF collaborated with the programmatic exchange, Vistar Media.
The partnership aims to provide advertisers and agencies programmatic access to Alfi's impactful inventory and enable complex ad delivery across all campaigns.
Alfi will be joining the programmatic exchange via Vistar's supply-side platform, allowing advertisers to purchase inventory via an open exchange or private marketplace deal.
Alfi will also leverage Vistar's ad serving technology to power a sophisticated advertising planning, buying, and reporting experience.
Impressions, ad spots in a loop, the frequency of ads, and the impact of ads purchased via Alfi's software will help target ad campaign delivery.
Price Action: ALF shares traded higher by 19.3% at $8.46 in the market session on the last check Tuesday.