DoorDash Introduces On-Demand Alcohol Delivery As NFL, Holiday Season Begins

Customers can now order wine, beer, or spirits for on-demand delivery or pickup from thousands of restaurants, grocery stores, and retailers via the DoorDash Inc (NYSE:DASH) Marketplace across 20 states and the District of Columbia, Canada, and Australia.
DoorDash has built an alcohol catalog including 30,000 SKUs available for purchase across thousands of retailers and restaurants nationally.
With the DoubleDash launch, customers in select markets can now bundle alcohol with their restaurant meals on specific orders.
The initiative is well-timed with the NFL and the upcoming holiday season.
Price Action: DASH shares traded lower by 1.44% at $219.71 in the market session on the last check Monday.