Oracle Launches Fusion Marketing For Automatic Lead Generation

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  • Oracle Corp ORCL launched Oracle Fusion Marketing to help marketers execute campaigns that generate sales opportunities and accelerate deal cycles.
  • Fusion Marketing uses artificial intelligence (AI) to automatically score leads at the account level, predict when consumers are ready to talk to a salesperson, and generate a qualified sales opportunity in any CRM system.
  • Price Action: ORCL shares traded lower by 1.03% at $85.5 in the premarket session on the last check Monday.
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