Quad's Rise Interactive Plans To Expand Connex Technology

Quad/Graphics, Inc. QUAD subsidiary Rise Interactive plans to expand its media automation technology, Connex, to support marketplaces and retail media networks. Rise Interactive is a full-service digital marketing agency.
Rise's Connex technology help clients develop and execute strategies that maximize results across channels at the product, category, and audience levels.
Rise has integrated Pacvue data into Connex that helps marketers to tap into a full cross-channel view of the product or category-level insights across search, social, programmatic, and retail media.
"The ability to access and leverage audience and product data directly from retailers presents a huge opportunity for brand marketers to understand better and reach their customers," commented Larry Fisher, CEO of Rise Interactive.
Price Action: QUAD stock is trading higher by 1.25% at $4.06 on the last check Wednesday.

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