Boston Beer Partners With Beam Suntory To Extend Brands

Boston Beer Company Inc SAM and Beam Suntory Inc have entered a long-term, strategic partnership to extend select brands into some of the fastest-growing beverage alcohol segments.
The companies plan to launch products that bring the Sauza tequila brand further into ready-to-drink beverages (RTDs) and Truly Hard Seltzer into bottled spirits through the partnership.
Boston Beer and Beam Suntory expect the availability of first new products from this partnership for consumer retail channels in the U.S. by mid-2022.
"Our industry is rapidly evolving, and consumers are looking for new and exciting options that suit a wide variety of occasions, and we couldn't be happier to have found the perfect partner to extend our brands into the spirits category," said Boston Beer CEO Dave Burwick.
Price action: SAM shares are trading higher by 0.81% at $927.03 on the last check Thursday.