Kraft Heinz Partners With Walmart, eko

by Shivani Kumaresan, Benzinga Staff Writer

June 29, 2021 5:02 PM | 1 min read | Make a Comment

Kraft Heinz Co KHC has announced a partnership with Walmart Inc WMT and Eko, an interactive technology company, to launch 11 new Kraft Heinz episodes focused on healthy, convenient meal solutions for any season.
The episodes will be featured across Walmart Cookshop, a shoppable video hub for cooking enthusiasts.
The campaign will include various products and brands from Oscar Mayer to Kool-Aid to Philadelphia Cream Cheese and Kraft cheese and Heinz condiments.
"Partnering with Walmart Cookshop and eko offers us a unique ability to offer customers delicious meal solutions from the brands they trust and love," said Elizabeth Bennett, Global Head of eCommerce, Kraft Heinz.
Price action: KHC shares are trading lower by 0.73% at $40.58 in the after-hours session on the last check Tuesday.

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