Liveramp Partners With Carrefour

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  • Data connectivity platform Liveramp Holdings Inc RAMP announced an expanded global partnership with Carrefour SA CRERF.
  • The deal will enable robust data collaboration, analytics, and innovation capabilities through LiveRamp’s Safe Haven.
  • Safe Haven, built on a foundation of data governance, enables businesses to collaborate in a secure and privacy-centric environment.
  • Through the agreement, Safe Haven will be made available in Spain, Italy, Belgium, Poland, Romania, Argentina, Brazil, and Taiwan and will be part of Carrefour’s new business unit, Carrefour Links.
  • Safe Haven will provide Carrefour with insights into campaign performance, category management, and shopper analytics.
  • Price action: RAMP shares are trading higher by 2.66% at $43.42 on the last check Tuesday.
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