Square-Google Collaborate to Help Sellers Procure New Online Customers

Square Inc SQ collaborated with Alphabet Inc GOOG GOOGL Google Merchant Center to help Square sellers reach new customers through direct product listings on Google without any incremental cost.
Square for Retail merchants will be able to showcase their products besides other e-commerce store items. It will help the smaller sellers to acquire new online customers.
Price action: SQ shares traded higher by 0.15% at $222.68 on the last check Thursday.