Disney Opposes NFL's 100% TV Rights Payment Hike: CNBC - Fox (NASDAQ:FOXA), Fox (NASDAQ:FOX), Walt Disney (NYSE:DIS)

The National Football League’s (NFL) 100% price hike from its network league partners has met with opposition from Walt Disney Co (NYSE: DIS). It has rejected the hike citing the high tariff it already pays for Monday Night Football, CNBC reports.
The NFL is negotiating with four of its existing network partners, including NBC, CBS, Fox Corporation (NASDAQ: FOX), and Disney-owned ESPN, to complete its primary package renewals before the start of the new NFL season.
NBC, CBS, and Fox have possibly agreed to the hike. Reportedly, Disney pays a higher price than the three broadcast networks for its Monday Night Football package.
Disney paid a yearly $1.9 billion for Monday Night Football from 2011 through 2021. While Fox, CBS, and NBC paid $1.1 billion, $1 billion, and $960 million, respectively, per annum for Sunday Night Football.
Disney’s decision will be based on the sports viewership trends and their impact on the shareholder value.
Interestingly Disney is entitled to highlight rights for ESPN, branding rights for shows, and streaming rights.
Further, Disney has upped its demands for the inclusion of ABC broadcast network as a part of the Super Bowl rotation with NBC, CBS, and Fox; flexibility in streaming rights; and the addition of the 18th week of regular-season play as soon as next season.
Price action: DIS shares are down 1.41% at $181.06 in the pre-market session on the last check Monday.