Skip to main content

Market Overview

Google Kills Its Google Home Max Smart Speaker Line

Share:
Google Kills Its Google Home Max Smart Speaker Line

Alphabet, Inc's (NASDAQ: GOOG) (NASDAQ: GOOGL) most expensive smart speaker, Google Home Max, is discontinued, the Verge reports.

What Happened: The Home Max speakers are sold out on the Google store, and the company confirmed to The Verge that it is removing the three-year-old smart speaker from the line-up. However, Google will continue to offer software updates and security fixes to already-sold Home Max devices, the company said.

The Home Max speakers were launched in December 2017 and carried a hefty price tag of $399. Lately, the speakers were seen selling for half the price, at $149.99, in Black Friday deals.

Why It Matters: The competition in the smart speaker market has become intense in the last few months, with Apple Inc (NASDAQ: AAPL) launching the HomePod mini for $99, Google introducing the Nest Audio for $99.99, and the fourth generation of Echo line-up by Amazon.com, Inc (NASDAQ: AMZN).

As per a 9to5Google report, a replacement to the Home Max speakers could come soon, given Google's heavy focus on better audio.

Price Action: GOOG shares closed 1.22% lower at $1,706.06 on Monday.

 

Related Articles (GOOG + GOOGL)

View Comments and Join the Discussion!

Posted-In: Google voice smart speakers The VergeNews Events Tech Media Best of Benzinga

Don't Miss Any Updates!
News Directly in Your Inbox
Subscribe to:
Benzinga Premarket Activity
Get pre-market outlook, mid-day update and after-market roundup emails in your inbox.
Market in 5 Minutes
Everything you need to know about the market - quick & easy.
Fintech Focus
A daily collection of all things fintech, interesting developments and market updates.
SPAC
Everything you need to know about the latest SPAC news.
Thank You

Thank you for subscribing! If you have any questions feel free to call us at 1-877-440-ZING or email us at vipaccounts@benzinga.com