Spotify Signs 'League Of Legends' Exclusive Partnership

Spotify Technology SPOT signed an exclusive sponsorship with Riot Game’s “League of Legends." Spotify will be the exclusive audio service provider for all LOL content.

What You Need To Know: According to Variety, Spotify signed its first global paid sponsorship deal to gain access to the huge fan base of "League of Legends." The multi-year sponsorship will center heavily on content on around the League of Legends World Championship in Shanghai, China (Sept. 25 to Oct. 31).

A nine-part podcast called “Untold Stories: Top Moments From Worlds” will be featured on Spotify along with playlists and a look at the new world anthem for the championship.

Why It’s Important: Last year’s League of Legends World Championship had 21.8 million average viewers. Spotify will get banner placement during LOL broadcasts. On Spotify, LOL’s tracks are listened to 5 million times a month.

Spotify has been focusing on growing its podcast business. The company has 299 million monthly active users and 138 million premium subscribers. In the second quarter, 21% of MAUs listened to podcasts.

What’s Next: Spotify will launch “The Joe Rogan Experience” podcast as a platform exclusive in September. The company is forecasting having 328 million to 348 million MAUs by the end of the fiscal year.

Posted In: eSportsLeague of LegendsRiot GamesThe Joe Rogan ExperienceNewsContractsMedia

Ad Disclosure: The rate information is obtained by Bankrate from the listed institutions. Bankrate cannot guaranty the accuracy or availability of any rates shown above. Institutions may have different rates on their own websites than those posted on The listings that appear on this page are from companies from which this website receives compensation, which may impact how, where, and in what order products appear. This table does not include all companies or all available products.

All rates are subject to change without notice and may vary depending on location. These quotes are from banks, thrifts, and credit unions, some of whom have paid for a link to their own Web site where you can find additional information. Those with a paid link are our Advertisers. Those without a paid link are listings we obtain to improve the consumer shopping experience and are not Advertisers. To receive the rate from an Advertiser, please identify yourself as a Bankrate customer. Bank and thrift deposits are insured by the Federal Deposit Insurance Corp. Credit union deposits are insured by the National Credit Union Administration.

Consumer Satisfaction: Bankrate attempts to verify the accuracy and availability of its Advertisers' terms through its quality assurance process and requires Advertisers to agree to our Terms and Conditions and to adhere to our Quality Control Program. If you believe that you have received an inaccurate quote or are otherwise not satisfied with the services provided to you by the institution you choose, please click here.

Rate collection and criteria: Click here for more information on rate collection and criteria.