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Why Spotify's Stock Is Trading Higher Today

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Spotify Technology (NYSE: SPOT) shares are trading higher Thursday.

The company announced earlier in the week that the Joe Rogan podcast will be exclusively on Spotify in a licensing deal reportedly worth $100 million.

Spotify, headquartered in Stockholm, Sweden, is one of the world's largest music streaming service providers, with over 150 million total listeners.

Spotify shares were trading up 2.98% to $195.48 at time of publication on Thursday. The stock has a 52-week high of $196.75 and a 52-week low of $109.18.

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Analysts React To Joe Rogan's Spotify Deal: 'This Is Undoubtedly A Coup'

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