Market Overview

E-Cigarette Maker Juul Labs Is Now Worth $15 Billion


Juul is a booming e-cigarette company thanks to its popularity with teens and young adults. Juul is currently valued at $15 billion after a recent funding round.

The company's growth is meteoric. Juul's dollar share of e-cigarette sales soared to 53 percent from 16 percent at the end of 2017.

Revenues are nearing $1.5 billion. It's hard to say why Juul's e-cigarettes are so popular.

But flavors like mango and cucumber, and the fact that pods contain the same amount of nicotine as a pack of cigarettes, hint at why Juul is so appealing to users. The CDC says Juul pods contain some of the highest levels of nicotine content in the U.S. e-cigarette market.  

Juul's market dominance has led to intense scrutiny from the FDA. The FDA seized over 50,000 pages of documents on sales and marketing from Juul's headquarters in October.

Related Links:

The Duel Over The JUUL: FDA Zeroes In On E-Cigarette Industry, Teen Use Concerns

4 Stocks To Watch Following The FDA's Proposal To Lower Nicotine In Cigarettes

The preceding article is from one of our external contributors. It does not represent the opinion of Benzinga and has not been edited.

Posted-In: contributor contributors JUULNews


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