Amazon's Latest Brick-And-Mortar Store Will Change Retail Forever

Amazon.com, Inc. AMZN's latest foray into brick-and-mortar retail could shake up the entire retail industry. Located in the company’s hometown of Seattle, the newest store is called Amazon Go, and it's a grocery story with no lines or checkout counters.

How It Works

Amazon Go utilizes computer vision and sensors to detect what items have been taken out of the store. Consumers will scan an app as they enter the store, and sensors will automatically be able to identify what items are in shoppers' carts.

shoplifiting.png

The experience will feel a little like shoplifting, except there will be casino-like surveillance. Not only will the shopping experience be seamless for the customer, Amazon will be able to track movements and items to take advantage of shopping behavior and tastes.

swift.png

This idea is sure to shakeup retail as a whole and could be the ultimate demise of the grocery worker.

christopher.png

The store is open to Amazon employees, and the official launch is scheduled for early 2017.

Image Credit: By Amazon.com Inc. [Public domain], via Wikimedia Commons
Market News and Data brought to you by Benzinga APIs
Comments
Loading...
Posted In: NewsMoversTechTrading IdeasAmazon Go
Benzinga simplifies the market for smarter investing

Trade confidently with insights and alerts from analyst ratings, free reports and breaking news that affects the stocks you care about.

Join Now: Free!