Skip to main content

Market Overview

34 Million Americans Have Already Started Holiday Shopping

Share:
34 Million Americans Have Already Started Holiday Shopping

It seems like every year the holiday season comes a little earlier than the last. This year is no exception.

A scientific poll conducted in mid-September, had 73 percent of adults agree with the statement "it is annoying that the holiday shopping season has gotten earlier."

Despite the apparent frustration of the ever-longer holiday season, many Americans have already started their holiday shopping, 14 percent according to the poll from creditcards.com. That amounts to nearly 34 million Americans.

holiday_shopping_2016_infographic.png

The majority that took participating in the poll felt that holiday displays should appear around Thanksgiving, while 21 percent felt around Halloween was an appropriate time to begin seeing holiday displays and sales.

Related Link: Cautious Optimism For Mattel And Hasbro This Holiday Season Thanks To Barbie, Star Wars And More

"If the consumers are asking for holiday products earlier in the year, you are more than likely to see retailers start having a small assortment by late summer and build up their inventory as we move into the holiday season," said Ana Serafin Smith, spokeswoman for the National Retail Federation. "It is natural that retailers are reacting to this trend."

Wal-Mart Stores, Inc. (NYSE: WMT) traditionally rolls out its holiday merchandise in September.

E-commerce is set to have a big holiday season this year, not surprisingly, the younger generation said they were the most excited about shopping via mobile. One in five people ages 18–35 said their mobile devices would be their primary way of shopping for the holidays.

Full ratings data available on Benzinga Pro.

Do you have ideas for articles/interviews you'd like to see more of on Benzinga? Please email feedback@benzinga.com with your best article ideas. One person will be randomly selected to win a $20 Amazon gift card!

 

Related Articles (XRT)

View Comments and Join the Discussion!

Posted-In: Ana Serafin Smith CreditCards.com holiday season holiday shopping holiday shopping season Natioanl Retail Federation NRFNews

Don't Miss Any Updates!
News Directly in Your Inbox
Subscribe to:
Benzinga Premarket Activity
Get pre-market outlook, mid-day update and after-market roundup emails in your inbox.
Market in 5 Minutes
Everything you need to know about the market - quick & easy.
Fintech Focus
A daily collection of all things fintech, interesting developments and market updates.
SPAC
Everything you need to know about the latest SPAC news.
Thank You

Thank you for subscribing! If you have any questions feel free to call us at 1-877-440-ZING or email us at vipaccounts@benzinga.com