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34 Million Americans Have Already Started Holiday Shopping

34 Million Americans Have Already Started Holiday Shopping

It seems like every year the holiday season comes a little earlier than the last. This year is no exception.

A scientific poll conducted in mid-September, had 73 percent of adults agree with the statement "it is annoying that the holiday shopping season has gotten earlier."

Despite the apparent frustration of the ever-longer holiday season, many Americans have already started their holiday shopping, 14 percent according to the poll from That amounts to nearly 34 million Americans.


The majority that took participating in the poll felt that holiday displays should appear around Thanksgiving, while 21 percent felt around Halloween was an appropriate time to begin seeing holiday displays and sales.

Related Link: Cautious Optimism For Mattel And Hasbro This Holiday Season Thanks To Barbie, Star Wars And More

"If the consumers are asking for holiday products earlier in the year, you are more than likely to see retailers start having a small assortment by late summer and build up their inventory as we move into the holiday season," said Ana Serafin Smith, spokeswoman for the National Retail Federation. "It is natural that retailers are reacting to this trend."

Wal-Mart Stores, Inc. (NYSE: WMT) traditionally rolls out its holiday merchandise in September.

E-commerce is set to have a big holiday season this year, not surprisingly, the younger generation said they were the most excited about shopping via mobile. One in five people ages 18–35 said their mobile devices would be their primary way of shopping for the holidays.

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Posted-In: Ana Serafin Smith holiday season holiday shopping holiday shopping season Natioanl Retail Federation NRFNews

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