Market Overview

Wendy's Veggie Burger Well Received In Test Markets As Vegan, Vegetarian Trend Accelerates

Wendy's Veggie Burger Well Received In Test Markets As Vegan, Vegetarian Trend Accelerates

The latest data from TickerTags indicates Wendys Co (NASDAQ: WEN)'s new veggie burger could be a hit. Wendy’s began testing the new vegan Black Bean Burger at 24 locations back in January, and so far, the social media response has been extremely positive. Although the sample size is small, Wendy’s is hopeful that it may have finally figured out the formula for a successful fast food vegetarian burger.

TickerTags monitors social media sites to identify trends by searching for words and phrases that appear together in social media content, such as tweets.

So far, social media conversation surrounding Wendy’s Black Bean Burger has been three times as positive as conversations about Wendy’s in general.

Related Link: As Tiny Homes Movement Gains Traction, Equity Lifestyle Positioned To Benefit

Wendy’s surprise smash hit Pretzel Bacon Cheeseburger two years ago proved that a single menu item can have a meaningful impact on the company’s bottom line. If the positive response to the Black Bean Burger in the test markets translates in a nationwide launch, the burger could single-handedly lift Wendy’s share price.

The large and growing vegan market remains largely untapped by fast food companies. The number of Twitter conversations that include the word “vegan” is up an astounding 120 percent in the past year.

Disclosure: The author holds no position in the stocks mentioned.


Related Articles (WEN)

View Comments and Join the Discussion!

Posted-In: Black Bean Burger Pretzel Bacon Cheeseburger TickerTags Vegetarian fast foodNews Restaurants Trading Ideas General

Don't Miss Any Updates!
News Directly in Your Inbox
Subscribe to:
Benzinga Premarket Activity
Get pre-market outlook, mid-day update and after-market roundup emails in your inbox.
Market in 5 Minutes
Everything you need to know about the market - quick & easy.
Fintech Focus
A daily collection of all things fintech, interesting developments and market updates.
Thank You

Thank you for subscribing! If you have any questions feel free to call us at 1-877-440-ZING or email us at