Which Companies Stand to Gain from the Super Bowl: Pre-Game Winners to Watch

Game plan: While most companies already consider purchasing a 30-second ad a splurge, this icon set a new bar by running five ads (three for Bud Light and two for Budweiser) for a grand total of three and a half minutes.

Run time: one 30-second ad Game plan: Believe it or not, David Beckham isn't the most interesting part about this company's approach. If you're a proud owner of a Samsung smart TV, you can buy products directly from the ad using the Delivery Agent software. Estimated cost: $4 million

Run time: 30-second ad + Game plan: Firsts are all around for this company. Not only will this be its first Super Bowl appearance, but this will also be the launch of a new marketing campaign. Stay tuned to see if this company will give Dannon's Oikos a run for its money.

Estimated cost: $4 million +

Run time: one 30-second ad Game plan: This company finally returned to the Super Bowl advertising circle after a 16 year absence. The ad's aim is to take the audience on a trip down their own Heinz memory lanes – savoring the good tastes and the good times. Estimated cost: $4 million

Run time: one 30-second ad Game plan: The first timer's creative approach has been kept well under wraps. However, this website-building platform did release a teaser ad to keep us guessing. Estimated cost: $4 million

Run time: one 30-second ad Game plan: After last year's controversial ad, this company has decided to play it slighter safer with a theme of “better bubbles made by you”. Don't be fooled; Scarlett Johansson's participation will surely make a memorable impression. Estimated cost: $4 million

Run time: none Game Plan: Sit back and relax. On this game day, Domino's anticipates to deliver more than 11 million pizza slices and 3 million chicken wings nationwide. That's an 80 percent overall increase from a typical Sunday even without spending a dime on ads. Digital orders will surely see a boost of about 30 percent as well. Estimated cost: none

Run time: one 60-second ad Game plan: The new Audi A3 will be the focal point. In terms of implementation, the element of surprise remains. Estimated cost: $8 million

Run time: to be determined Game plan: It's as secretive as Audi. Perhaps, last year's “Team” and “Stuck” will make another appearance. Estimated cost: $4 million +

Run-time: to be determined Game plan: After Coca-Cola showed some glimpses of its ads, you can expect a celebration for the ages. In fact, Jonathan Mildenhall, VP for global advertising strategy and content excellence, told MarketingWeek that the year's ads “would be all about celebrating 'American society' and Coca-Cola's role within it." Estimated cost: $4 million +

Run-time: two 30-second ads Game plan: Different Pepsi varieties will team up to showcase Pepsi's role as an NFL sponsor this year. Estimated cost: $8 million