Digital marketing skills are in high demand across many industries. Companies understand the importance of having an online presence and how an effective digital strategy can mean increased profits. They’re on the hunt for professionals that can help, which means more opportunity for you if you’re interested in digital marketing.
Whether you’re ready to pursue a career in digital marketing or expand your knowledge, there are courses for all skill levels that can lend you a helping hand.
Find an Online University
Quick Look: Best Digital Marketing Courses
- Marketing in a Digital World by the University of Illinois at Urbana-Champaign
- The Complete Digital Marketing Course — 12 Courses in 1 by Udemy
- Marketing Tools: Digital Marketing by LinkedIn Learning (Formerly Lynda.com)
- Digital Advertising and Marketing 201: Today’s Trends and Topics by Udemy
- Digital Marketing Masterclass — 23 Courses in 1 by Udemy
- Digital Media and Marketing Strategies by University of Illinois at Urbana-Champaign
- Building an Integrated Online Marketing Plan by LinkedIn Learning (Formerly Lynda.com)
- Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and More by IE Business School
- Google Adwords/Ads 2019-Display Advertising Mastery Course by Udemy
What Makes a Digital Marketing Course Great?
Before you sign up for a digital marketing course, review the description to confirm it meets the following criteria.
Discusses Current Trends
Trends continually change in the digital marketing world. What worked 6 months ago or even last month may no longer be useful, so you want to enroll in a course that’s continuously updated with current information. The instructor should also share critical insights on the outlook of the industry.
Covers Core Components of Digital Marketing
Digital marketing is a vast industry — it extends from basic concepts, from copywriting email marketing, digital advertising and social media marketing to advanced concepts like content automation and display advertising. No matter what end result you want to achieve, all classes should start with an overview of the core components before they delve into the nitty-gritty in case you need a refresher.
Taught by a Thought Leader
Anyone can Google digital marketing trends and strategies and teach a course. But that’s just the opposite of what you need in a digital marketing course. The instructor should be an innovator or thought leader in the digital space and should have ventured outside the box to get results — and should be able to help you do the same.
Digital Marketing Course for Beginners
Just getting started with digital marketing? Check out these courses:
The Complete Digital Marketing Course – 12 Courses in 1
1. The Complete Digital Marketing Course — 12 Courses in 1 by Udemy
A Udemy bestseller with over 300,000 students enrolled to date, this comprehensive course can teach you how to launch an online business that gets results in the digital space. It includes 12 classes with over 23 hours of video content, 36 articles and 4 downloads to help you master digital marketing basics.
Core topics introduced in the class include market research, WordPress, email marketing, copywriting, search engine optimization (SEO), social media marketing, Google analytics and app marketing.
Instructor Rob Percival is the founder of Codestars, a digital publishing company designed to make online business, coding and technology courses practical and fun for all.
2. Marketing in a Digital World by the University of Illinois at Urbana-Champaign
- Who it’s for: Beginners
- Price: Free
Marketing in a Digital World is one of the most popular classes on Coursera. To date, over 200,000 students have taken the course to learn more about the impact digital tools have on marketing.
It’s the first course in the Digital Marketing Specialization offered by the University of Illinois at Urbana-Champaign. And when you sign up, you’ll complete 4 modules that include readings and quizzes to help you understand and retain the knowledge acquired in the course.
This course is taught by Arid Rindfleisch, a John M. Jones Professor of Marketing in the Department of Business Administration. It’s free to enroll and takes 29 hours to complete.
3. Marketing Tools: Digital Marketing by LinkedIn Learning (Formerly Lynda.com)
- Who’s it for? Beginners
- Price: Included with a monthly membership
Interested in learning more about leading industry strategies? If so, this course has you covered with an overview of the top digital marketing tools you can use to garner more exposure and soar your company to new heights.
Instructor Anson Alexander, a blogger and SEO expert, covers digital advertising, affiliate marketing, SEO, social media marketing and email marketing in 1.5 hours of video. And by the time you complete the course, you’ll know which digital tools are most effective for your business.
Enrollment is included with your monthly membership or you can sign up for a 1-month trial to grab a seat at the course for free.
Intermediate Digital Marketing Courses
Do you already have some experience with digital marketing and want to sharpen your skillset? Explore these course options.
Digital Advertising & Marketing 201: Today's Trends & Topics
4. Digital Advertising and Marketing 201: Today’s Trends and Topics by Udemy
Are you well-versed in digital marketing and want to dive into more advanced strategies? This course, which is the second part of a series on digital marketing, will introduce you to more complex concepts.
It’s led by Ben Silverstein, an award-winning digital media professional. Throughout the course, he shares key insights he’s learned in his 10-plus years of experience on an array of topics. These include programmatic advertising, consumer trends, data collection and header bidding, just to name a few. The course ends with a discussion on the future of digital advertising.
The enrollment fee of $199.99 includes 2 hours of on-demand video and 1 article. Not satisfied with the course for any reason? You can be compensated — it comes with a 30-day money-back guarantee.
Digital Marketing Masterclass – 23 Courses in 1
5. Digital Marketing Masterclass — 23 Courses in 1 by Udemy
You can’t go wrong with this 23-bundle digital marketing masterclass from Udemy. Taught by Phil Ebiner and Diego Davila of Video School Online Inc, this course covers everything you need to know about digital marketing to get the results you want. Digital Marketing Masterclass — 23 Courses in 1 is ideal if you’re a business owner, entrepreneur, blogger or YouTuber who wants to use social media to elevate your brand.
The class starts with the basics of digital marketing and transitions into more advanced strategies to help you expand your business or land a lucrative marketing opportunity.
It includes 32.5 hours of on-demand video content, 19 articles and 28 downloadable resources to demonstrate the real-life application of the concepts introduced in the course.
6. Digital Media and Marketing Strategies by University of Illinois at Urbana-Champaign
- Who it’s for: Intermediate students
- Price: Free
Another component of the digital marketing specialization from the University of Illinois at Urbana-Champaign, this course takes a closer look at how to plan a digital marketing campaign. It’s facilitated by Mike Yao, associate professor of digital media in the Charles H. Sandage Department of Advertising.
The first module will show you the best practices for optimizing digital assets. The second and third modules focus on online, video, social media and email marketing and the class wraps up with a review session of all the information presented in the modules.
Enrollment is free and it takes approximately 14 hours to work through the course material, which includes video, readings and quizzes.
Advanced Digital Marketing Courses
Interested in more robust digital marketing strategies? Take a look at these course options.
7. Building an Integrated Online Marketing Plan by LinkedIn Learning (Formerly Lynda.com)
- Who it’s for: Advanced students
- Price: Included with a monthly membership
There’s so much more to digital marketing than making daily posts on social media or sending out a few emails. You need an integrated online marketing plan to get results. Marketing expert Matt Bailey wants to show you how to select the proper channels to create and deploy an integrated digital marketing plan in your business to boost profits.
You’ll learn how to define who you are as a business, create your value statement and identify key prospects in a little over 2 hours of video. Once you’ve done the legwork, you’ll be positioned to set marketing goals for your company, develop a content calendar and curate content that resonates with your target audience. You’ll also know when and how to make adjustments to your integrated digital marketing strategy.
All you need to do is pay the LinkedIn Learning monthly membership or you can sign up for a 1-month trial to get the course for free.
8. Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and More by IE Business School
- Who it’s for: Advanced students
- Price: Free
Communication plays an integral role in how your company is perceived and whether your message resonates with potential customers.
IE Business School professor Eda Sayin discusses the most significant factors you should be mindful of as you develop and execute marketing communications. Ultimately, you’ll walk away with in-depth knowledge of integrated marketing communications and how it can be used effectively to add value and amplify your brand and convert prospects to customers.
It’s free to enroll and you can work at your own pace. The course is designed to be completed in 4 weeks if you work at a speed of 2 to 4 hours per week.
Choose the Best Digital Marketing Course for You
Depending on your goals, you may find that some digital marketing courses are a better fit than others. Try a free course to gauge your interest if you’re just starting out. But if you’re looking for more advanced material to advance your career or optimize your company’s online presence, a paid course could be more suitable.
Are you currently working in the financial industry? If so, explore investment management courses. The subject matter isn’t related to digital marketing, you’ll gain more insight into how to break down more complex investment concepts and communicate more effectively with your target audience. Interested in courses on other forms of digital marketing? Check out our guide on affiliate marketing.