Akamai Launches Brand Protector, Offers Shields Against Fraudulent Impersonations

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• Akamai Technologies Inc AKAM launched a new solution, called Brand Protector, to shield against fake websites and phishing attacks.
• Brand Protector helps organizations retain and enhance customer loyalty while minimizing loss, productivity drops, and negative customer feedback.
• According to Google, more than 50,000 new phishing websites are created every week, amplifying the global issue of fraudulent impersonations.
• The solution, which aids in detecting and disrupting phishing sites, fake stores, and brand impersonations, uses a four-step approach to address the problem.
• Brand Protector inspects trillions of digital activities daily, across both internal and external sources, to detect abuse of an organization's brand and prevent the company's revenue loss.
• Last week, Akamai boosted its API security portfolio through Neosec acquisition.
• Price Action: AKAM shares closed higher by 0.11% at $80.94 on Friday.